The Brief
Illumora came in with no digital presence and a clear problem: a credible wellness brand with no surface to acquire clients online. The brief extended to BoomBooth Studios, their creator-focused sub-brand built around podcast publishing and personal branding for founders and creators. Both needed to launch, and both needed to be built right the first time.
The Engagement
This was not a delivery-only project. From day one, the role was to function as an embedded technical partner: scoping requirements directly with the founder, making independent architecture and tooling decisions, and staying accountable to the business outcome rather than just the deliverable. Over nine months, the engagement evolved as both brands grew, requiring ongoing technical guidance beyond the initial build.
What We Built
For Illumora, we built the primary website from scratch to serve as the brand's main client acquisition surface. The focus was on clear service communication, brand credibility, and a clean experience that matched the tone of a premium wellness practice.
For BoomBooth Studios, we built a separate platform purpose-built for creator visibility: podcast publishing infrastructure, a personal branding layer, and a scalable content architecture that could grow with the studio's roster.
How We Worked
Architecture and tooling decisions were handled independently. Requirements were scoped directly with the founder without external project management overhead. Both platforms were built with maintainability as a core constraint so neither brand would be dependent on us to make routine updates or scale their content.
The Outcome
Both brands launched with a scalable digital foundation. Illumora strengthened its online credibility and client acquisition pipeline. BoomBooth Studios went live with a platform built for long-term creator growth rather than a short-term MVP. The engagement ran for nine months with consistent delivery and no handoff friction.
“They worked closely with us not just as a service provider, but as a partner who understood our vision and translated it into effective digital solutions.”